The worldwide effort to stem the spread of Covid-19 is shifting most aspects of our daily lives from in-person to remote. In addition to the disruption this has caused in our social, family, spiritual and leisure activities, as professionals we are facing the significant challenge of adapting our customary ways of doing business to an […]
Attention Span Media worked with the Adidas Future Team to design the printed materials supporting their internal storytelling competition in Portland, OR. The goal of this event was to get the Portland adidas team’s creative juices flowing and become better, more effective storytellers. 12 teams were given topics to look into and develop a compelling […]
Hormel Foods was one of the first to do CR reporting more than a decade ago, and in 2018, they were named to the 100 Best Corporate Citizens list for the 10th consecutive year. That’s why it’s a treat to support their efforts in being good corporate citizens. We help the Hormel Foods communication team […]
The Attention Span team hit the ground running in 2018, pulling 26 speakers from all over the country to San Diego for a full day of insights, problem-solving, and future forecasting. We planned for an audience of 200 at Qualcomm Institute on the UC San Diego campus, then ended up packing the house with over […]
Attention Span was tasked with the digital branding and promotion of the inaugural Hunter Derby, a new equestrian event in Wellington, Florida. Starting with a clean slate, our design lab conjured up unique branding for their event, and then created a complete digital information hub for equestrian participants, viewers, VIPs, and media personnel. We chose […]
“NASA didn’t mean much to me before today, but now it seems real. It is a real part of our history, and maybe even our futures.” In February, 150 Wellington High School students embarked on a day of intensive hands-on STEM education at the Kennedy Space Center Visitor Complex. They learned the history of […]
Josh’s experience at the intersection of technology, media and business began at Forbes Magazine, where he chronicled the brainiacs and billionaires behind the turn-of-the-century tech upheaval, while opening Forbes’ Bay Area offices. Before joining Attention Span in 2008, he was a contributing editor at Wired Magazine and a writer for Vanity Fair, Outside, and shelfloads […]
Peter leads the team at Attention Span, after a decade as CEO of a Cambridge, MA strategy consulting firm where he successfully created new companies and turned around underperforming ventures. Before ASM, Peter was the CEO of KHIZ-TV Los Angeles and of Initial Broadcasting of California, where he led the transformation of an underperforming LA […]
Garrett leads strategy development for Attention Span’s clients in food, health and nutrition. An Emmy-winning technologist, Garrett honed his savvy as VP, CFO and general manager of KHIZ-TV Los Angeles as the youngest GM in LA television. He oversaw all operations of the station and company, executing its successful turnaround and engineering overhaul. Before KHIZ, […]
Tyson manages the design team in Ithaca, NY and is a multidisciplinary designer who specializes in user experience design and architectural environments. Tyson received his Master’s in Architecture (M.Arch) from the Weitzman School of Design (PennDesign) at the University of Pennsylvania, where he studied environments, digital fabrication and parametric design. Previously, he worked as a […]
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Filmmaker Scott is a feature film editor turned writer/director. His latest work, the award-winning feature documentary SATAN & ADAM, was produced by The Kennedy/Marshall Company and purchased by Netflix. Scott edited MORE THAN A GAME, a feature documentary about LeBron James, which was released by Lionsgate and nominated for an Independent Spirit Award. He directed […]
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Skybound Media, the company behind the comic The Walking Dead, wanted to engage their rabid fan base on Twitter in a more organic way. Over the next few months, @TheWalkingDead sent over 4,000 highly targeted direct messages, all designed to activate their most valuable fans with specific CTA’s. Goals Fan activation Increase site traffic Merchandise […]
During October 2016 we helped Rettsyndrome.org spread the word about Rett syndrome by developing a unified campaign featuring social media ads, profile/cover photos, and a kinetic billboard. We implemented a shareable Facebook profile frame that was shared upwards of 3,000 times. This short ad that our team designed was given a premium position in Times Square, […]
Following 2015’s groundbreaking first edition of The Future of Sports 1.0, we scoured the frontiers of technology and sports science to produce a new edition featuring thought-provoking scenarios in ten new focus areas, including neurocoaching, globalized sports fandom, and machine medicine, garnering coverage in major publications including USA Today for the second time in as […]
Paul Pogba is a world-famous soccer star who plays central midfield for Manchester United. He was born outside of Paris to French-Guinean parents. When Attention Span began working with him, he had a dormant Twitter account and no other social media presence. The Challenge In 2014, Paul Pogba exploded upon the international soccer scene with dominant […]
THE CHALLENGE Create a promotional event with a social media component to help celebrate Hormel’s 125th anniversary celebrations involving the community in Austin, Minnesota. OUR ROLE Using Hormel’s fleet of food trucks we created a scavenger hunt style contest, aimed at promoting the #Hormel125 hashtag and generating interactions with Hormel’s subsidiaries. OUR WORK Design the […]
We’re excited to announce The Future of Sports, a project we at Attention Span have been heading up with the backing of Delaware North and the Jacobs family, owners of the Boston Bruins. After months of research and interviews by a team of amazing writers and editors including Josh’s former Wired colleagues Po Bronson (Top Dog) […]
We are proud to be partnered with the Cancer Nutrition Consortium, which is a is a not-for-profit delivering information to cancer patients on issues of food, taste and nutrition related treatment. We’re helping them extend their mission of improving the quality of lives of cancer patients. Visit: http://cancernutritionconsortium.org/
Our Goal Build a digital destination that would connect IRSF’s proactive regional groups, creating a more centralized nationwide community and serving as both a gathering place and a collection of resources that would improve affected families’ daily lives. The organization needed its content to be digestible and relevant. Rettsyndrome.org’s Board of Directors made the decision to rebrand the […]
Misconception: “The Yosemite fire” Two weeks before Labor Day, one of the park’s biggest visitor weekends of the year, the Rim Fire broke out in Stanislaus National Forest, near the northwest of Yosemite. The Rim Fire went on to become the third-largest in California history, burning more than 400 square miles of forest. The fire eventually reached […]
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Though a major natural disaster couldn’t close Yosemite, a man-made disaster six weeks later did. During the 17-day government shutdown in October, we worked with the DNC Yosemite team to rally and show overwhelming opposition to the shutdown through the #KeepParksOpen campaign, adding to the pressure that ultimately brought Congress to the bargaining table. Using […]
Using Fanatical, our audience relationship management platform, Awesomeness TV found, engaged and mobilized its stars’ most passionate fans to drive awareness around weekly episodes of AwesomenessTV on Nickelodeon. The Results Those superfans drove massive tune-in and propelled #ATVonNICK to the #1 spot on Twitter’s worldwide list of trending terms. (photo via Attention Span Facebook) http://asm.ly/awsm13