Author Archives: Tyson Law


Working Together While Apart

The worldwide effort to stem the spread of Covid-19 is shifting most aspects of our daily lives from in-person to remote. In addition to the disruption this has caused in our social, family, spiritual and leisure activities, as professionals we are facing the significant challenge of adapting our customary ways of doing business to an […]

adidas Story Challenge Design

Attention Span Media worked with the Adidas Future Team to design the printed materials supporting their internal storytelling competition in Portland, OR. The goal of this event was to get the Portland adidas team’s creative juices flowing and become better, more effective storytellers. 12 teams were given topics to look into and develop a compelling […]

Communicating Corporate Responsibility – 2017

Hormel Foods was one of the first to do CR reporting more than a decade ago, and in 2018, they were named to the 100 Best Corporate Citizens list for the 10th consecutive year. That’s why it’s a treat to support their efforts in being good corporate citizens. We help the Hormel Foods communication team […]

Hunter Derby at Deeridge Farms

Attention Span was tasked with the digital branding and promotion of the inaugural Hunter Derby, a new equestrian event in Wellington, Florida. Starting with a clean slate, our design lab conjured up unique branding for their event, and then created a complete digital information hub for equestrian participants, viewers, VIPs, and media personnel. We chose […]

Kennedy Space Center Visits

“NASA didn’t mean much to me before today, but now it seems real. It is a real part of our history, and maybe even our futures.”   In February, 150 Wellington High School students embarked on a day of intensive hands-on STEM education at the Kennedy Space Center Visitor Complex. They learned the history of […]

Josh McHugh

Josh’s experience at the intersection of technology, media and business began 14 years ago at Forbes Magazine, where he chronicled the brainiacs and billionaires behind the turn-of-the-century tech upheaval, while opening Forbes’ Bay area offices. Before joining Attention Span in 2008, he was a contributing editor at Wired Magazine and a writer for Vanity Fair, […]

Peter White

Peter leads the team at Attention Span, after a decade as CEO of a Cambridge, MA strategy consulting firm where he successfully created new companies and turned around underperforming ventures. Before ASM, Peter was the CEO of KHIZ-TV Los Angeles and of Initial Broadcasting of California, where he led the transformation of an underperforming LA […]

Garrett Law

Garrett is a co-founder of Attention Span and leads strategy development for campaigns and clients. With extensive experience in digital, social, video and traditional media, Garrett brings a wide-ranging and invaluable understanding to the companies we work with. He is a frequent panelist on digital/social agency work, audience development, social influence and web video. An […]

Tyson Law

Tyson manages the design team in Ithaca, NY and is a multidisciplinary designer who specializes in user experience design and architectural environments. Tyson received his Master’s in Architecture (M.Arch) from PennDesign, where he studied environments, digital fabrication and parametric design. Previously, he worked as a user-interface designer, graphic designer and web developer for Digitas, Avery […]

Anna Ferrari

Anna is a Marketing Strategist out of our Boston, MA office. She graduated from Ithaca College in 2019 with a B.S. in Integrated Marketing Communications and a minor in Graphic Design. She specializes in the convergence of design, advertising, public relations, and social/interactive marketing. Before joining the Attention Span team she served as Art Director […]

Presenting @ 2017 PBM

V. Scott Balcerek

Filmmaker Scott is a feature film editor turned writer/director. His latest work, the award-winning feature documentary SATAN & ADAM, was produced by The Kennedy/Marshall Company and purchased by Netflix. Scott edited MORE THAN A GAME, a feature documentary about LeBron James, which was released by Lionsgate and nominated for an Independent Spirit Award. He directed […]

David Munro

Senior Editor, Director David is a writer and filmmaker based in the Bay Area. His feature films include STAND UP PLANET, a Gates Foundation documentary hosted by Hasan Minhaj (The Daily Show) and FULL GROWN MEN, an independent comedy that won the Sundance Channel Audience Award. David’s short films have screened worldwide from Sundance to […]

Skybound / TWD Fan engagement

Skybound Media, the company behind the comic The Walking Dead, wanted to engage their rabid fan base on Twitter in a more organic way. Over the next few months, @TheWalkingDead sent over 4,000 highly targeted direct messages, all designed to activate their most valuable fans with specific CTA’s. Goals Fan activation Increase site traffic Merchandise […]

October Awareness

During October 2016 we helped spread the word about Rett syndrome by developing a unified campaign featuring social media ads, profile/cover photos, and a kinetic billboard. We implemented a shareable Facebook profile frame that was shared upwards of 3,000 times. This short ad that our team designed was given a premium position in Times Square, […]

The Future of Sports 2.0

Following 2015’s groundbreaking first edition of The Future of Sports 1.0, we scoured the frontiers of technology and sports science to produce a new edition featuring thought-provoking scenarios in ten new focus areas, including neurocoaching, globalized sports fandom, and machine medicine, garnering coverage in major publications including USA Today for the second time in as […]

Developing Paul Pogba’s Online Presence

Paul Pogba is a world-famous soccer star who plays central midfield for Manchester United. He was born outside of Paris to French-Guinean parents. When Attention Span began working with him, he had a dormant Twitter account and no other social media presence. The Challenge In 2014, Paul Pogba exploded upon the international soccer scene with dominant […]

Food Truck Frenzy

THE CHALLENGE Create a promotional event with a social media component to help celebrate Hormel’s 125th anniversary celebrations involving the community in Austin, Minnesota. OUR ROLE Using Hormel’s fleet of food trucks we created a scavenger hunt style contest, aimed at promoting the #Hormel125 hashtag and generating interactions with Hormel’s subsidiaries. OUR WORK Design the […]

The Future of Sports

We’re excited to announce The Future of Sports, a project we at Attention Span have been heading up with the backing of Delaware North and the Jacobs family, owners of the Boston Bruins. After months of research and interviews by a team of amazing writers and editors including Josh’s former Wired colleagues Po Bronson (Top Dog) […]

Cancer Nutrition Consortium website

We are proud to be partnered with the Cancer Nutrition Consortium, which is a is a not-for-profit delivering information to cancer patients on issues of food, taste and nutrition related treatment. We’re helping them extend their mission of improving the quality of lives of cancer patients. Visit: website redesign

Our Goal Build a digital destination that would connect IRSF’s proactive regional groups, creating a more centralized nationwide community and serving as both a gathering place and a collection of resources that would improve affected families’ daily lives. The organization needed its content to be digestible and relevant.’s Board of Directors made the decision to rebrand the […]

Yosemite Rim Fire

Misconception: “The Yosemite fire” Two weeks before Labor Day, one of the park’s biggest visitor weekends of the year, the Rim Fire broke out in Stanislaus National Forest, near the northwest of Yosemite. The Rim Fire went on to become the third-largest in California history, burning more than 400 square miles of forest. The fire eventually reached […]


Though a major natural disaster couldn’t close Yosemite, a man-made disaster six weeks later did. During the 17-day government shutdown in October, we worked with the DNC Yosemite team to rally and show overwhelming opposition to the shutdown through the #KeepParksOpen campaign, adding to the pressure that ultimately brought Congress to the bargaining table. Using […]


Using Fanatical, our audience relationship management platform, Awesomeness TV found, engaged and mobilized its stars’ most passionate fans to drive awareness around weekly episodes of AwesomenessTV on Nickelodeon. The Results Those superfans drove massive tune-in and propelled #ATVonNICK to the #1 spot on Twitter’s worldwide list of trending terms.   (photo via Attention Span Facebook)