Food Truck Frenzy

A Frenzy indeed!

Food Truck Frenzy - Jennie-O


Create a promotional event with a social media component to help celebrate Hormel’s 125th anniversary celebrations involving the community in Austin, Minnesota.


Using Hormel’s fleet of food trucks we created a scavenger hunt style contest, aimed at promoting the #Hormel125 hashtag and generating interactions with Hormel’s subsidiaries.


  1. Design the submission guidelines
  2. Create clues, posters and other promotional material for before and during the event
  3. Propose strategic locations for truck placement around Austin, MN to leverage foot traffic, but also engage with the landmarks around town
  4. On-site assistance for photography, collecting entries and selecting contest winners


  • 2,000+
    participants at a single truct
  • 3500+
    attendees at the event
  • 360
    unique posts generated around it
  • 1.8m
    Social impressions for #Hormel125day of

Food Truck Frenzy