A Frenzy indeed!
THE CHALLENGE
Create a promotional event with a social media component to help celebrate Hormel’s 125th anniversary celebrations involving the community in Austin, Minnesota.
OUR ROLE
Using Hormel’s fleet of food trucks we created a scavenger hunt style contest, aimed at promoting the #Hormel125 hashtag and generating interactions with Hormel’s subsidiaries.
OUR WORK
- Design the submission guidelines
- Create clues, posters and other promotional material for before and during the event
- Propose strategic locations for truck placement around Austin, MN to leverage foot traffic, but also engage with the landmarks around town
- On-site assistance for photography, collecting entries and selecting contest winners
RESULTS
- 2,000+
participants at a single truct - 3500+
attendees at the event - 360
unique posts generated around it - 1.8m
Social impressions for #Hormel125day of
