Communicating Corporate Responsibility – 2017

Every year, we help Hormel Foods capture the enormity of their corporate responsibility efforts with design and strategy

Hormel Foods was one of the first to do CR reporting more than a decade ago, and in 2018, they were named to the 100 Best Corporate Citizens list for the 10th consecutive year. That’s why it’s a treat to support their efforts in being good corporate citizens.

We help the Hormel Foods communication team produce their world-class corporate responsibility report that tells the story of the company’s commitment to good corporate citizenship and shows it too. From infographic sketches to brochure printing, we work closely with the Hormel Foods team to ensure this report’s graphical language appropriately captures the scope of their efforts. Our 2018 corporate responsibility projects include: website support, printed collateral, and an archive PDF that contains the full 2017 corporate responsibility report.


1. The Corporate Responsibility Website

The main hub of the Hormel Foods Corporate Responsibility report

We advise the Hormel Foods communications team on content strategy, including image asset selection, infographic display, copy editing and refinement, and overall design direction.


2. The 2017 “Printed” Report

The full report, designed as a printable book.

The main hub for the yearly reports is the Hormel Foods CSR website. However, there are still folks that prefer to read these in hard copy, so our design team provides a full book, in PDF form, available on the corporate website for that audience. It also serves as the version that gets archived each year.


3. The Brochure

A short-form leave-behind for the sales and executive teams.


4. CR – By The Numbers

A full-page spread for Inside Hormel Foods magazine highlighting the major milestones for 2017.