Attention Span was tasked with the digital branding and promotion of the inaugural Hunter Derby, a new equestrian event in Wellington, Florida. Starting with a clean slate, our design lab conjured up unique branding for their event, and then created a complete digital information hub for equestrian participants, viewers, VIPs, and media personnel.
We chose a modern, clean, and luxurious design direction. The bold green and white palette drew inspiration from the rolling fields at Deeridge Farms, where the Derby was held.
Attention Span created the event website and original event branding, and published continued updates leading up to and during the week of the event. Thanks in part to Attention Span’s work in creating a unique digital arena for the event, the Hunter Derby at Deeridge Farms was a resounding success.