Josh McHugh

Chief Executive Officer

Josh’s experience at the intersection of technology, media and business began at Forbes Magazine, where he chronicled the brainiacs and billionaires behind the turn-of-the-century tech upheaval, while opening Forbes’ Bay Area offices. Before joining Attention Span in 2008, he was a contributing editor at Wired Magazine and a writer for Vanity Fair, Outside, and shelfloads of other publications.  He has also worked as a copywriter for advertising juggernauts Wieden + Kennedy and Goodby, Silverstein & Partners. A cable series based on his Wired story “Drug Test Cowboys,” about professional pharmaceutical trial participants, was sold to Comedy Central. Josh graduated from Yale in 1992 with a BA in English and holds a certification in Sustainable Capitalism & ESG from Berkeley Law. His efforts to dunk a basketball are the subject of Dunkumentary, a documentary that screened at the 2009 Cannes Film Festival. From 2010 to 2014, Josh served as president of the Commonwealth Club of San Francisco’s INFORUM division.


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