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The Future of Sports 1.0

Futurists & experts look downfield to the next 25 years of sports.

Client
Delaware North
Capabilities
Business Strategy, Collaborative Futurism, Content Creation, Design & Branding Systems
The Stadium: Illustration by Future Cities Lab

The Challenge

How to become a 100-year-old futurist.

In 2015, concessions and hospitality company Delaware North challenged us to look into the future of the sports industry.

The Stadium: Illustration by Future Forms Lab

The Goal

Transform a century-old concessions company into a leading source of innovation and vision for the entire sports industry.

Execution

We enlisted our world-class team of journalists, editors and designers to scour Silicon Valley and the world’s leading research institutions. Using our findings, and after lively discussions with the Delaware North executive team, we created a Special Report on The Future of Sports exploring such topics as eSports, fanbase economics and stadium design.

The Results

USA Today declares:

Delaware North’s Chairman “the sports industry’s fortune-teller” to its 4.1 million readers, running three separate editorial features and a 5-minute video about The Future of Sports.

From USA Today January 26, 2016

Report Topics: The Future of Sports