The First Food Impact Summit

In 2019, Attention Span worked in collaboration with Hormel Foods and Harvard Dining Services to create the Small Change, Big Impact Food Summit; a 2-day summit bringing together over 125 of the top minds in the food industry, from academia, food service, food producers and non-profits, to discuss the changes we can make that will have sweeping effects on our global food system. Panels included “Innovation in Agriculture,” “Finding Food Security,” and “The Future of Food.”

We were involved in nearly every aspect of the summit; handling the design and branding elements, compiling the invited guest list, selecting panel speakers and topics, creating and running all social media accounts wand email campaigns, and overseeing all post-summit content creation and communication with attendees and speakers. On-site at the summit we recorded interviews with panelists for post-conference content (both stories and podcasts), while also providing general event support.

All this work culminated in a wildly successful inaugural Food Impact Summit; so much so that the Food Impact Summit will be expanding this year to allow for even more thoughtful and progressive conversation to take place.Objectives and Strategies

One major goal of the summit was to portray Hormel Foods as a thought leader in the food industry while also opening up the conversation on ways we can all help improve our food system. This goal extended to our post event coverage, where we created a content strategy plan that would allow us to share the summit with a much larger audience. This evergreen content includes podcast recordings with panelists, sizzle reels for social media, and full panel recordings for those unable to attend in-person.