Hormel, Harvard, Attention Span Team Up To Change Minds About ‘Big Food’

The Small Change Big Impact Food Summit organized and run by Attention Span was covered by a number of news outlets including Forbes. Hormel Foods partnered with Harvard University to address the negative perceptions surrounding large food companies. Through this collaboration, we helped both organizations the promote transparency, sustainability, and nutritional science that companies like Hormel Foods are focusing on. The partnership, particularly through the Hormel Institute, was designed to demonstrate that big food companies can play a positive role in global food systems and public health. The goal was to change the narrative around “Big Food” and show that these companies can be part of the solution to food-related challenges.