The Future of Tennis



U.S. Open Tennis Center, Flushing Meadow, NY


Our Work

The Future of Tennis. During the 2016 U.S. Open at Flushing Meadow, IBM was hosting the executive team of a major European tennis tournament. The FWD team created and delivered a forward-looking live presentation for the occasion with a special focus on tennis, artificial intelligence (IBM’s Watson) and multiple future scenarios involving iconic tennis venues.