ASM & IBM
U.S. Open Tennis Center, Flushing Meadow, NY
The Future of Tennis. During the 2016 U.S. Open at Flushing Meadow, IBM was hosting the executive team of a major European tennis tournament. The FWD team created and delivered a forward-looking live presentation for the occasion with a special focus on tennis, artificial intelligence (IBM’s Watson) and multiple future scenarios involving iconic tennis venues.