Stop-motion unleashed in Austin, Minn.
“Spirit Week,” a virtual Hormel Foods celebration held in September 2020, was filled with events to reinforce team culture and honor the inspired people and brands of the company.
Goal: Create a brands-focused, thoughtful and inspiring introduction to the celebration.
Result: We tapped award-winning London-based artist Andrew Scott, and worked with him to produce this vision of Hormel Foods. With the constraints of creative production during the pandemic in mind, and only a two week runway, we crafted a lighthearted, energetic approach to highlighting brands that didn’t require a big production process. This stop-motion animation features products and sets made entirely of paper and watercolor paint that dance across the screen.