Re-election of Congressman Seth Moulton and Digital Following Expansion
Seth Moulton’s run for a second term in the U.S. House of Representatives was a perfect opportunity to expand and engage both his national and local digital audiences and supercharge his overall online presence. Attention Span’s strategists and designers got to work, crafting and executing an all-encompassing digital campaign utilizing social media posting and advertising on Facebook, Twitter and Instagram. Additional components included Google display and search ad campaigns, Email campaigns, the campaign website and other supplemental web pieces, live events, local and grassroots organizing, and more.
The Challenge
Re-electing Seth, increasing his online influence and fan base, email address acquisition, increasing donations to the campaign, and widening his national network while simultaneously strengthening his local support base.
Our Role
Strategic lead on the digital-social and communications teams for the campaign as well as writing, design – graphic, web asset creation and maintenance – strategic development, and reporting.
Our Work
- Developed and executed social media campaigns
- Developed and executed Google ad campaigns
- Created and managed numerous email campaigns
- Empowered local grassroots organizing in the district
- Graphic asset generation – both print and digital
- Website creation, management and updates
Results
- 84,660
New Facebook fans - 5,400
New Email signups - 7.0 million
Targeted impressions