PBM Ad Campaign

Creating an All Encompassing Digital Marketing Strategy for the 2017 Palm Beach Masters

When the Palm Beach Masters needed help promoting their prestigious 2017 international jumping competition to the connected consumer, they called Attention Span. In order to ensure this year’s tournament would be as successful as possible, Attention Span’s strategists and designers developed a digital-social advertising campaign that encompassed everything from targeted Facebook ads to traditional print advertising.

The Challenge

After the success of their 2016 event, the client was eager to establish the 2017 Palm Beach Masters as a premier, U.S.-based international show jumping competition. In order to do that, they needed help raising awareness for the competition in the digital and social spheres.

Our Role

Strategic planning and design. Attention Span worked to increase online awareness of the event, as well as build a social audience and fan base using digital and social advertisements. All of the graphics were created in house.

Our Work

  1. Developed and implemented a digital-social marketing strategy.
  2. Created display, social, and print ads for the event.


  1. Increased the Palm Beach Masters social audience
  2. Boosted awareness of the event online
  3. Cemented the Palm Beach Masters as a premiere show jumping competition