Scholastic's National Student Poetry Project
When Scholastic wanted to use social media to reinvigorate their annual Art and Writing Awards, they turned to Attention Span for help with strategy and implementation. Through the creative use of social media, we enlisted thousands of new entrants by highlighting the work of previous winners and amplifying awareness of the awards among the nation’s most creative students.
Our team believes in the power of writing – and yes, we do employ at least one poetry major. So we jumped at the opportunity to help promote this worthy cause – and had a great time working with the inspired team at Scholastic’s Alliance for Young Artists and Writers.