In Which Future Will You Travel?
In The Future of Recreation, Travel & Hospitality (FORTH) report, we team up with Delaware North to dive into the hospitality industry as a whole.
This entire project, including all 9 topics can be found at
THE NEW LEISURE CLASS REDRAWS THE MAP
The global middle-class explosion will launch a travel boom, and the sky won’t be the limit for the ultrawealthy.
FANDOM AND BRAND LOYALTY: THE NEXT GENERATION
Understanding the differences between what works for millennials and Gen-z will be the difference between success and extinction for companies in sports, entertainment, travel and hospitality.
LABOR’S NEW GIG
By 2027, more than half of the US workforce—80 million people—will be part of the gig economy. This inexorable rise means that the labor force will never go back to the previous normal.
THE LION’S SHARE
Platforms that power the sharing of assets and services—one of the megatrends shaping the global economy—will dominate the travel and transit landscape of the future.
THE GREAT UNSTICKING
Tomorrow’s workplace is scattered around the world—where the workers are. The new hybrid workforce will have a footing in both the traditional office and beyond, as technology offers flexibility in schedules and locations.
For years after 9/11, travelers have been subjected to inconvenient and ineffective “security theater.” Moving forward, traveling will actually get safer—and easier.
THE REVOLUTION WILL BE APP-ETIZED
Delivery at the Speed of Software Will Transform Food Service.
For decades, recreation, travel and hospitality have been all about real-life experiences in the moment. In the future, we will transcend the here and now into new and exciting versions of reality.
THE WELLNESS BOOM
Expanding in all sectors of travel, hospitality and recreation, the inexorable quest for wellness will drive these industries to new heights in the coming decades.
FORCES OF CHANGE SHAPING THE FUTURE OF OUR INDUSTRIES
Nine forces of change that will impact recreation, travel and hospitality in the next five to 20 years.