Author Archives: Ethan F

Cofounder Featured in FOX Sports

FOX Sports columnist Martin Rogers interviewed Josh McHugh, our CEO and Editor-in-Chief of the future of sports and future of medicine. The main topic was whether technology would help future athletes remain at an elite level of performance (e.g. Tom Brady) at an increasingly older age.  Enter regenerative medicine and telomere maintenance… Here are a few […]

Story Challenge: adidas

ASM’s Story Challenge is an onsite exercise designed to give teams the skills they need to tell a compelling story. The premise: Effective and compelling stories help company leaders enlist the help of colleagues, earn the cooperation of other departments, and win the key approvals that lead to the launch of a new product, initiative […]

Inspired Profiles: Watch, Read, Listen

Putting a face to the company name by highlighting individual company affiliates including partners, employees or product consumers. Attention Span Media has been given the opportunity to create Inspired Profiles for Hormel Foods’ website. Inspired Profiles take a multi-platform approach to storytelling. Profiles combine the best of photography, videography, podcast, and written communication to provide […]

CulinaryNXT Branding

Certified “old-world charm” for a Certified Master Chef and his new venture. After 30+ years in the food industry, Certified Master Chef Ron DeSantis created an innovative food service advisory practice. We’ve collaborated with Ron on several food industry projects. He’s a wonderful collaborator, which made turning our attention to his new venture a particularly […]

3, 2, 1, Podcast!

    Listen on Soundcloud ➔   Listen on iTunes ➔ An informed direction The sheer amount of stories Hormel has to share along with the incredible people at those stories’ hearts seems tailor made for an audio medium. There’s a personal connection you get when you experience real people conversing that can sometimes be […]

Imagining the First CNC Newsletter

Ensuring people know about, and have access to, the Cancer Nutrition Consortium’s resources is key to their mission.  Being able to work with the CNC is something we at Attention Span are extremely proud of. The CNC does amazing work improving the lives of people going through cancer treatment and recovery. Their research, recipes, articles, […]

New Leadership / New Branding

At Attention Span, we’re always excited to work with our friends at New Politics, a bipartisan organization promoting a new generation of leadership in governments all around the country. They help national service alumni and military veterans run for public office in an effort to promote bipartisan cooperation, inciting political progress with a fresh perspective. […]

Mastering Cancer Nutrition

In partnership with the Cancer Nutrition Consortium (CNC), Hormel Health Labs developed Hormel Vital Cuisine, a line of products specifically formulated for the nutritional needs of people undergoing cancer treatment. Since its creation in 2016, Vital Cuisine has been endorsed by the American Cancer Society (ACS), and is an active partner in helping put on […]

ASM Wins 11 Communicator Awards

In their 23rd season, the Communicator Awards honor marketing and communication excellence around the globe. This year, Attention Span won seven Awards of Excellence – the highest honor – and four Awards of Distinction. We are honored by the recognition and grateful to our clients for giving us these opportunities.   Awards of Excellence Future […]


May is Mental Health Month and we’ve launched an awareness campaign to let Veterans know that help is always available. Please LIKE or SHARE the posts below on Facebook and Twitter to let veterans know we’re there for them. Vets in need of help can call the Veterans Crisis Line: 1-800-273-8255 / Press 1

Hormel Vital Cuisine Carepack

The HORMEL VITAL CUISINE™ Carepack was originally created to offer nutritional support for those undergoing cancer treatment. While in treatment, patients are often left feeling weak, sick and without the energy to make nutritious meals for themselves. Each Carepack contains three ready-to-eat meals, three protein shakes, two 100% whey protein powder packs and one durable […]

Future View

The adidas Future Team, the company’s innovation division located in Portland and Germany, conducts cutting-edge research and supplies adidas executive leadership with new product prototypes and technology-focused strategies. To help the Future Team tell its story effectively, our futurists conducted more than 50 interviews with the group’s scientists and engineers, synthesized the information with our […]

Personalizing our Business World

Our unique quirks are some of our best attributes, and we celebrate these quirks through our business card designs. The process Each team member gives our design team a few fun facts about themselves Designers visually represent individuality in each card   While each card’s palette matches the Attention Span brand colors, no two card […]

The Future of Tennis

Location U.S. Open Tennis Center, Flushing Meadow, NY   Our Work The Future of Tennis. During the 2016 U.S. Open at Flushing Meadow, IBM was hosting the executive team of a major European tennis tournament. The FWD team created and delivered a forward-looking live presentation for the occasion with a special focus on tennis, artificial […]

PBM Ad Campaign

When the Palm Beach Masters needed help promoting their prestigious 2017 international jumping competition to the connected consumer, they called Attention Span. In order to ensure this year’s tournament would be as successful as possible, Attention Span’s strategists and designers developed a digital-social advertising campaign that encompassed everything from targeted Facebook ads to traditional print […]


Watch our commercial for Attention Span’s FWD Group that aired live during this year’s Palm Beach Masters international show jumping competition. Attention Span’s writers and designers worked together to write and mock up the commercial and it’s assets before handing it over to our friends at Peel & Eat to commence production. The Challenge Attention […]

Laurie Jusseaume

Laurie is a key member of our leadership team with a range of responsibilities. She assists with strategic and business planning, managing our accounting and finance operations, budget development and oversight, as well as human resources management. She received her Masters of Business Administration from The University of Illinois at Chicago, where she studied finance […]

Ethan Fletcher

Ethan is an interdisciplinary designer & programmer specializing in web, graphic & game design. He has worked on projects involving everything from virtual reality to illustration. Before joining Attention Span’s Ithaca, NY based design lab, he worked as a front end developer at an awarding winning web start up. He also spent several years as […]

Alli Streeter

Alli is a graphic designer out of our Ithaca, NY office. She specializes in print design, especially typographic and layout design. She’s designed multiple printouts such as invitations, posters/displays, and informational brochures. She has also worked on projects involving anything from 2D motion graphics to product design. Alli originally studied interior design at the College […]

Jake Leithiser

Jake is a Digital Marketing Manager specializing in SEO, digital campaign management, and data analysis. Before coming to the Attention Span team, he worked as an account manager for a marketing agency handling all digital needs for a wide range of partners. Jake received his B.A. in Mass Communications from the University of Maine where […]

Helping Poetry Live!

When Scholastic wanted to use social media to reinvigorate their annual Art and Writing Awards, they turned to Attention Span for help with strategy and implementation. Through the creative use of social media, we enlisted thousands of new entrants by highlighting the work of previous winners and amplifying awareness of the awards among the nation’s most creative students. […]

ASM @ ACS MSABC for Vital Cuisine

Our Goal Raise awareness of good nutrition during cancer treatment by introducing patients and those needing to rebuild after treatment to a line of products specific to their needs. The Event Attention Span’s Hormel Vital Cuisine™ team traveled to American Cancer Society’s Making Strides Against Breast Cancer Walk in Central Park to represent Hormel Health […]

Seth Moulton for Congress 2016

Seth Moulton’s run for a second term in the U.S. House of Representatives was a perfect opportunity to expand and engage both his national and local digital audiences and supercharge his overall online presence. Attention Span’s strategists and designers got to work, crafting and executing an all-encompassing digital campaign utilizing social media posting and advertising […]


In the wake of the 2016 presidential election there was a new found sense of political activism within democratic constituents across the country. Massachusetts 6th district was no different. Seeing an opportunity to get more American’s involved in the political process Attention Span Media in conjunction with the Seth Moulton Campaign team formed #Icommit2. The […]

Bayern Münich’s U.S. Fan Expansion

Bayern needed to find influencers and fans in the United States, and then convince them to start FCBM fan clubs. Doing so manually, using spreadsheets and one-off missives, was tedious and expensive. We deployed our proprietary Fanatical platform to find, engage and recruit high priority fans in a systematic, scalable, personal way, creating 100 U.S. […]

Ethan Watters

Ethan is a journalist who has spent the last two decades writing about culture and psychology. He is the author of Crazy Like Us: The Globalization of the American Psyche and Urban Tribes: A Generation Redefines Friendship, Family, and Commitment. His writing has appeared in The New York Times Magazine, Outside, Discover, Men’s Journal and […]

Alba Munoz Saiz

Director, Sustainability & Strategic Projects  Alba is a sustainability strategist based out of our Boston, MA office. She focuses on strategic projects related to sustainability, diversity and inclusion, stakeholder engagement and event planning and execution. Prior to Attention Span, Alba spent 8 years at Ceres – a sustainability advocacy organization – where she managed relationships […]

Forming the CNC

The Cancer Nutrition Consortium (CNC) is the collaborative effort of renowned physicians, researchers, nutritionists, and professional chefs, providing dietary information and support to cancer patients undergoing therapy. Attention Span built a comprehensive, interactive website that, along with the CNC Facebook page, makes it simple for visitors to find healthy recipes, learn about nutrition, and to […]

Po Bronson

Po is the author of seven books, most recently The New York Times bestseller Top Dog: The Science of Winning and Losing, which has become mandatory reading at many professional sports franchises and USA Olympics programs. His science journalism has won nine national awards, and he has been cited in over 100 academic journals and […]

Claire Stremple

Claire Stremple is a reporter with an extensive background in sports, and for public radio. She is a producer for Oakland Voices, a community journalism project and an avid rock climber. Her stories can be heard on KALW and KPFA.

Grace Rubenstein

Grace is a San Francisco Bay Area-based journalist, editor, and multimedia producer specializing in health science. She tells stories through words, sounds, images, and video — or any combination thereof — while maximizing the unique storytelling power of each medium. Grace’s award-winning work has appeared in the Atlantic online, New York Times, Boston Globe, STAT News, Longreads, and the Center for […]

Bonnie Tsui

Freelance Writer Bonnie is a storytelling expert at Attention Span Media and also a contributor to The New York Times and the author of the award-winning American Chinatown. She has written about big-wave women surfers, the Baghdad swim team, Hong Kong’s rooftop farmers, and more for California Sunday, Pop-Up Magazine, and The New Yorker online. […]

Chris Colin

Expert Storyteller Chris Colin has written about Japan’s rent-a-friend industry, Obama’s Irish roots, chimp filmmakers, ethnic cleansing, George Bush’s pool boy, blind visual artists, solitary confinement, the Yelpification of the universe and more for the, the New York Times Magazine, Saveur, the Atavist, Pop-Up Magazine, Outside, Wired, Smithsonian, Mother Jones and Men’s Health. He’s […]