The Hormel Inspired Pathways Program
Creating scholarship opportunities for children of Hormel Foods team members from the ground up
Author Archives: Ethan F
A Beautiful and Useful Redesign
We partnered with our frequent collaborators at Adjacent to modernize the Cancer Nutrition Consortium website.
Attention Span Media Wins Brand Film Award
Cofounder Featured in FOX Sports
FOX Sports columnist Martin Rogers interviewed Josh McHugh, our CEO and Editor-in-Chief of the future of sports and future of medicine. The main topic was whether technology would help future athletes remain at an elite level of performance (e.g. Tom Brady) at an increasingly older age. Enter regenerative medicine and telomere maintenance… Here are a few […]
A New Kind of Award
Why a food company threw a virtual film festival
Guest Article: Here’s How We’ll Win the War on Food Waste
Cofounder Featured in Boston Globe Sport Science Article
Story Challenge: adidas
ASM’s Story Challenge is an onsite exercise designed to give teams the skills they need to tell a compelling story. The premise: Effective and compelling stories help company leaders enlist the help of colleagues, earn the cooperation of other departments, and win the key approvals that lead to the launch of a new product, initiative […]
Inspired Profiles: Watch, Read, Listen
Putting a face to the company name by highlighting individual company affiliates including partners, employees or product consumers. Attention Span Media has been given the opportunity to create Inspired Profiles for Hormel Foods’ website. Inspired Profiles take a multi-platform approach to storytelling. Profiles combine the best of photography, videography, podcast, and written communication to provide […]
CulinaryNXT Branding
Certified “old-world charm” for a Certified Master Chef and his new venture. After 30+ years in the food industry, Certified Master Chef Ron DeSantis created an innovative food service advisory practice. We’ve collaborated with Ron on several food industry projects. He’s a wonderful collaborator, which made turning our attention to his new venture a particularly […]
FORBES: Hormel, Harvard & Attention Span Team Up To Change Minds About ‘Big Food’
https://www.forbes.com/sites/arielknoebel/2019/04/15/hormel-harvard-team-up-to-change-minds-about-big-food/#31dc0919607c
3, 2, 1, Podcast!
Listen on Soundcloud ➔ Listen on iTunes ➔ An informed direction The sheer amount of stories Hormel has to share along with the incredible people at those stories’ hearts seems tailor made for an audio medium. There’s a personal connection you get when you experience real people conversing that can sometimes be […]
Imagining the First CNC Newsletter
Ensuring people know about, and have access to, the Cancer Nutrition Consortium’s resources is key to their mission. Being able to work with the CNC is something we at Attention Span are extremely proud of. The CNC does amazing work improving the lives of people going through cancer treatment and recovery. Their research, recipes, articles, […]
New Leadership / New Branding
At Attention Span, we’re always excited to work with our friends at New Politics, a bipartisan organization promoting a new generation of leadership in governments all around the country. They help national service alumni and military veterans run for public office in an effort to promote bipartisan cooperation, inciting political progress with a fresh perspective. […]
Mastering Cancer Nutrition
In partnership with the Cancer Nutrition Consortium (CNC), Hormel Health Labs developed Hormel Vital Cuisine, a line of products specifically formulated for the nutritional needs of people undergoing cancer treatment. Since its creation in 2016, Vital Cuisine has been endorsed by the American Cancer Society (ACS), and is an active partner in helping put on […]
ASM Wins 11 Communicator Awards
In their 23rd season, the Communicator Awards honor marketing and communication excellence around the globe. This year, Attention Span won seven Awards of Excellence – the highest honor – and four Awards of Distinction. We are honored by the recognition and grateful to our clients for giving us these opportunities. Awards of Excellence Future […]
#BeThereForVets
May is Mental Health Month and we’ve launched an awareness campaign to let Veterans know that help is always available. Please LIKE or SHARE the posts below on Facebook and Twitter to let veterans know we’re there for them. Vets in need of help can call the Veterans Crisis Line: 1-800-273-8255 / Press 1
Hormel Vital Cuisine Carepack
The HORMEL VITAL CUISINE™ Carepack was originally created to offer nutritional support for those undergoing cancer treatment. While in treatment, patients are often left feeling weak, sick and without the energy to make nutritious meals for themselves. Each Carepack contains three ready-to-eat meals, three protein shakes, two 100% whey protein powder packs and one durable […]
Future View
The adidas Future Team, the company’s innovation division located in Portland and Germany, conducts cutting-edge research and supplies adidas executive leadership with new product prototypes and technology-focused strategies. To help the Future Team tell its story effectively, our futurists conducted more than 50 interviews with the group’s scientists and engineers, synthesized the information with our […]
Personalizing our Business World
Our unique quirks are some of our best attributes, and we celebrate these quirks through our business card designs. The process Each team member gives our design team a few fun facts about themselves Designers visually represent individuality in each card While each card’s palette matches the Attention Span brand colors, no two card […]
The Future of Tennis
Location U.S. Open Tennis Center, Flushing Meadow, NY Our Work The Future of Tennis. During the 2016 U.S. Open at Flushing Meadow, IBM was hosting the executive team of a major European tennis tournament. The FWD team created and delivered a forward-looking live presentation for the occasion with a special focus on tennis, artificial […]
PBM Ad Campaign
When the Palm Beach Masters needed help promoting their prestigious 2017 international jumping competition to the connected consumer, they called Attention Span. In order to ensure this year’s tournament would be as successful as possible, Attention Span’s strategists and designers developed a digital-social advertising campaign that encompassed everything from targeted Facebook ads to traditional print […]
THINK FWD
Watch our commercial for Attention Span’s FWD Group that aired live during this year’s Palm Beach Masters international show jumping competition. Attention Span’s writers and designers worked together to write and mock up the commercial and it’s assets before handing it over to our friends at Peel & Eat to commence production. The Challenge Attention […]
Laurie Jusseaume
Laurie is a key member of our leadership team with a range of responsibilities. She assists with strategic and business planning, managing our accounting and finance operations, budget development and oversight, as well as human resources management. She received her Masters of Business Administration from The University of Illinois at Chicago, where she studied finance […]
Ethan Fletcher
Senior Designer & Developer Ethan is an interdisciplinary designer & programmer working out of the Ithaca, NY design lab. Specializing in website production and human computer interactions, he has experience working with everything from print media to virtual reality environments. Previously, Ethan worked as a front end developer at several website startups and spent several […]
Jake Leithiser
Jake is a Digital Marketing Manager specializing in SEO, digital campaign management, and data analysis. Before coming to the Attention Span team, he worked as an account manager for a marketing agency handling all digital needs for a wide range of partners. Jake received his B.A. in Mass Communications from the University of Maine where […]
Helping Poetry Live!
When Scholastic wanted to use social media to reinvigorate their annual Art and Writing Awards, they turned to Attention Span for help with strategy and implementation. Through the creative use of social media, we enlisted thousands of new entrants by highlighting the work of previous winners and amplifying awareness of the awards among the nation’s most creative students. […]
ASM @ ACS MSABC for Vital Cuisine
Our Goal Raise awareness of good nutrition during cancer treatment by introducing patients and those needing to rebuild after treatment to a line of products specific to their needs. The Event Attention Span’s Hormel Vital Cuisine™ team traveled to American Cancer Society’s Making Strides Against Breast Cancer Walk in Central Park to represent Hormel Health […]
Larry Habegger
Managing Editor for Special Projects Larry is managing editor for special projects at Attention Span, and cofounder and executive editor of Travelers’ Tales publishers, where he has worked on all of the company’s 160-plus books and helps oversee their publishing program. For three decades he wrote a newspaper column about travel security, as well as […]
Seth Moulton for Congress 2016
Seth Moulton’s run for a second term in the U.S. House of Representatives was a perfect opportunity to expand and engage both his national and local digital audiences and supercharge his overall online presence. Attention Span’s strategists and designers got to work, crafting and executing an all-encompassing digital campaign utilizing social media posting and advertising […]
#Icommit2
In the wake of the 2016 presidential election there was a new found sense of political activism within democratic constituents across the country. Massachusetts 6th district was no different. Seeing an opportunity to get more American’s involved in the political process Attention Span Media in conjunction with the Seth Moulton Campaign team formed #Icommit2. The […]
Bayern Münich’s U.S. Fan Expansion
Bayern needed to find influencers and fans in the United States, and then convince them to start FCBM fan clubs. Doing so manually, using spreadsheets and one-off missives, was tedious and expensive. We deployed our proprietary Fanatical platform to find, engage and recruit high priority fans in a systematic, scalable, personal way, creating 100 U.S. […]
Alba Munoz Saiz
Director, Sustainability & Strategic Projects Alba is a sustainability strategist based out of our Boston, MA office. She focuses on strategic projects related to sustainability, diversity and inclusion, stakeholder engagement and event planning and execution. Prior to Attention Span, Alba spent 8 years at Ceres – a sustainability advocacy organization – where she managed relationships […]
Ethan Watters
Head Of Story Ethan is a journalist and futurist who has spent the last two decades writing about culture and psychology. He is the author of Crazy Like Us: The Globalization of the American Psyche and Urban Tribes: A Generation Redefines Friendship, Family, and Commitment. His writing has appeared in The New York Times Magazine, […]
Forming the CNC
The Cancer Nutrition Consortium (CNC) is the collaborative effort of renowned physicians, researchers, nutritionists, and professional chefs, providing dietary information and support to cancer patients undergoing therapy. Attention Span built a comprehensive, interactive website that, along with the CNC Facebook page, makes it simple for visitors to find healthy recipes, learn about nutrition, and to […]
Po Bronson
Po is the author of seven books, most recently The New York Times bestseller Top Dog: The Science of Winning and Losing, which has become mandatory reading at many professional sports franchises and USA Olympics programs. His science journalism has won nine national awards, and he has been cited in over 100 academic journals and […]
Bonnie Tsui
Freelance Writer Bonnie is a storytelling expert at Attention Span Media and also a contributor to The New York Times and the author of the award-winning American Chinatown. She has written about big-wave women surfers, the Baghdad swim team, Hong Kong’s rooftop farmers, and more for California Sunday, Pop-Up Magazine, and The New Yorker online. […]
Chris Colin
Expert Storyteller Chris Colin has written about Japan’s rent-a-friend industry, Obama’s Irish roots, chimp filmmakers, ethnic cleansing, George Bush’s pool boy, blind visual artists, solitary confinement, the Yelpification of the universe and more for the NewYorker.com, the New York Times Magazine, Saveur, the Atavist, Pop-Up Magazine, Outside, Wired, Smithsonian, Mother Jones and Men’s Health. He’s […]