Author Archives: Anna F

Epic Brand Animation

Stop-motion unleashed in Austin, Minn. “Spirit Week,” a virtual Hormel Foods celebration held in September 2020, was filled with events to reinforce team culture and honor the inspired people and brands of the company. Goal: Create a brands-focused, thoughtful and inspiring introduction to the celebration.  Result: We tapped award-winning London-based artist Andrew Scott, and worked […]

Inspiring Stories through Trying Times

A festival of five hope-filled films in the middle of a pandemic. When shelter in place orders and social distancing became the norm throughout most of the U.S., the Attention Span team kicked into hyperdrive to support the efforts of the Hormel Foods team to provide meaningful and exciting experiences for their employees, customers, consumers, […]

Brand BINGO

A classic game for a classic company. Hormel Foods Spirit Week, a virtual celebration held in September 2020, was filled with events to reinforce team culture and honor the inspired people and inspired brands of Hormel Foods.   For the Brand Jam session, the goal was to celebrate the wide variety of brands in the Hormel […]

Mission: Holiday Card 2020

For our fourteenth year—one filled with challenges—we activated our holiday card, and used it to show our commitment to our team, to our clients, and to our planet. Regeneration is the Future In line with our company commitment to the health of our planet, for each recipient of this card, we converted 10 acres of […]

Capturing Corporate Responsibility – 2018

As Hormel Foods continues its commitment to sustainability and corporate responsibility, the design team quantifies these efforts in a way that looks good. Every year we help the Hormel Foods communication team publish a corporate responsibility report to share their accomplishments and goals towards good corporate citizenship.  The foldout brochure appropriately captures the scope of […]

Serving Up Hope

Hormel Health Labs dishes out delectable desserts to the residents of two American Cancer Society Hope Lodges. We’re lucky to work with Hormel Health Labs (HHL), a team that helps those suffering from various health challenges by providing them with safe, nutritious and delicious food. When we say delicious, we mean it. Imagine drinking a […]