U.S. fan expansion strategy
Bayern needed to find in influencers and fans in the United States, and then convince them to start FCBM fan clubs. Doing so manually, using spreadsheets and one-off missives, was tedious and expensive. We deployed our proprietary Fanatical platform to and, engage and recruit high priority fans in a systematic, scalable, personal way, creating 100 U.S. fan clubs in 6 months in the US — more than any other soccer team.
US fan clubs in 6 months