Scholastic's National Student Poetry Project
When Scholastic wanted to use social media to reinvigorate their annual Art and Writing Awards, they turned to Attention Span for help with strategy and implementation. Through the creative use of social media, we enlisted new entrant and harnessed the power of previous winners to amplify awards awareness.
Our team believes in the power of writing, and yes we do employ at least one poetry major. So we jumped at the opportunity to help promote this worthy cause — and had a great time working with the team at Scholastic’s Alliance for Young Artists and Writers.