Future View

Future Team + Sport Futurists

The adidas Future Team, the company’s innovation division located in Portland and Germany, conducts cutting-edge research and supplies adidas executive leadership with new product prototypes and technology-focused strategies. To help the Future Team tell its story effectively, our futurists conducted more than 50 interviews with the the group’s scientists and engineers, synthesized the information with our insights on technology forces changing the sports industry, and presented our findings at the group’s annual gathering at adidas world headquarters.