Developing Paul Pogba’s Online Presence

European star seeks international audience

Paul Pogba is a world famous soccer star who plays in central midfield for Manchester United. He was born outside of Paris to French-Guinean parents. When we began working with him, he was the anchor for Juventus’ midfield after the departures of Arturo Vidal and Andrea Pirlo. He was named to the 2015 FIFPro World XI. He had a dormant twitter account and nothing else when we began. We created his Instagram and Facebook accounts and verified them with Facebook. We discussed current strategies, upcoming events, and opportunities from Facebook and Instagram. We worked with Paul’s team to create materials which would guide him through the challenges of social media growth. As of October, 2016 Paul has: 5.6 million Facebook followers and 10 million Instagram followers as well as a highly-touted deal with Adidas.

The Challenge

In 2014, Paul Pogba exploded upon the international soccer scene with dominant performances, being named to the 2015 FIFAPro World XI and showing the potential to become one of the sport’s all-time greats. Only one thing separated him from the other ten of the world’s best eleven players: his dormant social media presence, with an audience that ranked 73rd among soccer players. Pogba’s management team brought in Attention Span to build an online audience befitting his world-class on-field talent.

Our Role

Strategy and advisory role; using Fanatical and social media expertise helped establish Paul’s online presence and expand his international fame

Our Work

  1. Creating and authenticating Instagram and Facebook accounts for Paul
  2. Quantitive reports on his social media fanbase, engagement and growth trends
  3. Developing content and engagement strategies
  4. Launched paulpogba.com.

Results

  1. Paul is now an active voice in the world of soccer via his social media
  2. His transfer from Juventus to Manchester United, the following summer, set a record transfer fee of $100 million (£89 Million).

 

  • 3m+
    New Instagram Followers
  • 4m+
    New Facebook Followers