Digital Marketing Manager – Boston, MA

Posted October, 2017

APPLY FOR THE DIGITAL MARKETING MANAGER POSITION

Please email us (joinus@attentionspan.com) your resume and cover letter.
Your presence in the office is required! No phone calls please.

We are looking to add a Digital Marketing Manager with a strong e-commerce, paid advertising, and analytics background to our team in Boston, MA. Our office is across the street from South Station – a convenient commute from just about everywhere.

As Digital Marketing Manager, you will be responsible for directing our paid digital and e-commerce efforts, and will have a direct say in client strategy. You’ll work extensively with our creatives, clients and agency partners to bring campaigns to life, to drive product purchases and event registrations, and improve the online presence of world-class client companies.

Want to be pigeon-holed at a desk where you will only be responsible for one thing? This is not that job. We take a collaborative, team approach to innovative client work. You’ll wear multiple hats and work with several clients on multiple projects.

IDEAL CANDIDATES

We hire first for cultural fit, second for capacity for learning, and third for experience.

We are a company that values both independence and the higher power of the team. We value integrity, personal relationships and working hard to produce work that we are proud to be a part of.

The key for this position is a willingness to take on challenging problems, breaking them down into manageable chunks and working through solutions. And then try again and again to continuously improve. You should be very detail-oriented and self-motivated. You should embrace the idea of diving headfirst into analytics.

If you’ve held a digital marketing job (or potentially internships) where you have learned a lot about digital advertising, customer acquisition and/or digital campaigns, that’s ideal. We prefer someone who can hit the ground running, but if you have a related technical or engineering background you may able to catch on quickly.

RESPONSIBILITES

Develop and oversee paid advertising campaigns to achieve business goals

Optimize customer acquisition funnels

Work with creative team to optimize UX for improved conversions

Monitor ROI and KPIs, and prepare analytics reports

Assist with CRM management, targeting and segmentation

Help prepare email marketing campaigns

HELPFUL EXPERIENCE

A Bachelor’s degree is required

Preferably 2-3 years experience in e-commerce, digital marketing, digital advertising

Familiarity with SEO/SEM is helpful

Oodles of initiative and motivation

Attention to detail

Knowledge of CRM and Email marketing (Mailchimp, Salesforce, Eloqua, etc.)

Familiarity with Google Analytics, Google Adwords, Facebook Advertising

Bonus Points: HTML, WordPress, Adobe Creative Suite,

MORE INFORMATION

Our firm is big on people. We send each team member to a conference of their choice each year. We also offer them the opportunity to work out of our other offices for a few days each year. Additional benefits include 15 days paid personal time/vacation, generous healthcare plan, and occasionally working from home if desired. And lots of team lunches and happy hours.

Salary range is expected to be $45-65k, depending on experience.

We look forward to hearing from you!

Note: We will also entertain applications for this role in our office in downtown Ithaca, NY